Working Hard or Hardly Working?

Mood: Definitely Working Hard

Hey there! It's been an extremely productive day, and Kass and I met up (finally!) so that we could discuss our website and poster ideas that we had come up with previously. Now we just have to agree on some things and then finish creating the products. 

Like I said a few posts ago, I did begin the website on weebly.com and chose a URL and template. When Kass and I met up, she said she liked the layout, and we went to work. We checked out a few websites for inspiration and found Lana Del Rey, Melanie Martinez, and Miss Representation to have the best sites.

The Miss Representation site was super cool and helpful, especially because it's a documentary that also concerns representation, only with women in the media. Here are some images of the home page on the website:

They include their logo, as well as social media links and various tabs to explain their cause and promote their doc. 

Here, they provide a short explanation of the issue on the home page, which is a great way to promote people to explore it in more depth after being exposed to the information.

These two sections of the home page also encourage people to more deeply explore the website and get involved by viewing the documentary and then participating in the social movement to speak out against negative representations of women in the media.

We decided to have several sections of our website such as (obviously) the home page, as well as a few others:
1) Why Gen Z? - An explanation for how wechose what to explore and portray in our documentary as well as information about the Generation as a whole. We will discuss problems with our representation, as well as what we believe to be accurate.
2) Merch - Money from this store will go to support our future filmmaking costs)
3) #WeAreGenZ - Our social media campaign that will involve and inspire members of Gen Z to be great and interact with our content and productions
4) The Creators - All about Kass and I whoooo
5) See The Film - This tab was on the Miss Representation website, and it's extremely important because we need to offer our audience ways to view the documentary and places it will be shown

For #WeAreGenZ, Kass and I decided that by creating a hashtag to associate with our productions, we would generate more buzz for the documentary, as well as engage and build a foundation for potential viewers, both currently and in the future. Members of Generation Z are digital natives, so it's best to gain their attention with this hashtag through social networking platforms such as Instagram and Twitter. To further engage with them, part of our social campaign will include targeting them on Snapchat. According to one Forbes article, members of Gen Z enjoy posting for their friends rather than publicly, which is why Snapchat is a great platform; they can share information with their friends by holding down the screen for a few seconds and pressing send, a quick and easy process that will make info about our doc spread more easily. 

As for our Merch tab, Kass had some fun designing shirts, hats, and tanks to preview in our store. The items are available to males and females in varying sizes and colors, and word-of-mouth is another great way to publicize our documentary. There are arrows on the side to switch between products, as well as a button to easily access the store for purchase. Here is an image of our cool store:

Alright, I'm going to get back to work and will update soon about the poster and editing, too!
Chey :)